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Insights & Ideas

Your source for digital marketing trends, tips, and industry insights from the heart of Africa's tech scene.

10 Signs Your Business Website Needs a Redesign in 2025

Is your website holding your business back? Discover the 10 critical signs that you need a redesign, from slow speeds to outdated design, and learn how a modern site can boost your success in the Kenyan market.

Responsive Design Explained: Why Your Website MUST Work on Mobile in Kenya

Discover why a mobile-friendly website is non-negotiable in Kenya. This non-technical guide explains responsive design and how a mobile-first approach is critical for reaching the vast majority of customers.

5 Common Web Design Mistakes That Are Costing You Customers

Is your website driving customers away? This guide reveals 5 costly web design mistakes, like cluttered layouts and slow images, and provides simple fixes to improve user experience and boost conversions.

Is Your Website Loading Too Slowly? 7 Easy Ways to Speed It Up

A slow website kills conversions. Learn 7 simple, actionable tips to dramatically improve your site's speed, from image compression to better hosting, and enhance your user experience and SEO rankings.

The Ultimate Pre-Launch Checklist for Your New Business Website

Launching a new website? Don't miss a single step. Our ultimate pre-launch checklist covers everything from testing links and forms to setting up analytics, ensuring a smooth and successful debut for your site.

Why Your Small Business Needs a Professionally Designed Website

Thinking of a DIY website? This article outlines the powerful ROI of professional web design, focusing on credibility, user experience, and how a strategic site generates far more leads and sales for your business.