Insights & Ideas
Your source for digital marketing trends, tips, and industry insights from the heart of Africa's tech scene.
Is your website holding your business back? Discover the 10 critical signs that you need a redesign, from slow speeds to outdated design, and learn how a modern site can boost your success in the Kenyan market.
Discover why a mobile-friendly website is non-negotiable in Kenya. This non-technical guide explains responsive design and how a mobile-first approach is critical for reaching the vast majority of customers.
Is your website driving customers away? This guide reveals 5 costly web design mistakes, like cluttered layouts and slow images, and provides simple fixes to improve user experience and boost conversions.
A slow website kills conversions. Learn 7 simple, actionable tips to dramatically improve your site's speed, from image compression to better hosting, and enhance your user experience and SEO rankings.
Launching a new website? Don't miss a single step. Our ultimate pre-launch checklist covers everything from testing links and forms to setting up analytics, ensuring a smooth and successful debut for your site.
Thinking of a DIY website? This article outlines the powerful ROI of professional web design, focusing on credibility, user experience, and how a strategic site generates far more leads and sales for your business.
This back-to-basics guide explains what a domain name is and provides essential tips for choosing one that is memorable and brandable. Learn why a .co.ke extension is a smart SEO move for Kenyan businesses.
Want to appear in the Google Map results? This guide provides an easy-to-follow introduction to Local SEO for Kenyan SMEs, covering Google Business Profile optimization, local keywords, and getting customer reviews.
SEO or PPC? This article offers a balanced comparison, explaining the pros and cons of long-term organic growth vs. immediate paid traffic to help Kenyan business owners make the right strategic investment.
Unlock the power of SEO by learning how to find the exact search terms your Kenyan customers are using. This guide introduces free, effective methods for keyword research that drive relevant local traffic.
Learn why a strategic business blog is your most powerful SEO weapon. This guide explains how regular, high-quality content helps you rank for more keywords, build authority, and attract free organic traffic.
SEO is a marathon, not a sprint. This post manages client expectations by outlining a realistic timeline, detailing the typical milestones you can expect at 3, 6, and 12 months into an SEO campaign.
This post is a deep dive into optimizing for "near me" searches, providing actionable tips for plumbers, electricians, and restaurants to capture these high-intent, local customers on Google.
A practical guide to effective blog writing. Learn how to craft catchy headlines, use subheadings, write readable paragraphs, add visuals, and naturally incorporate keywords to please both readers and search engines.
Demystify Pay-Per-Click advertising for Kenyan SMEs. This guide explains how to set up a small-budget Google Ads campaign, covering keyword selection, ad copy, and measuring your return on investment.
This comprehensive guide walks you through creating a successful Facebook ad campaign in Kenya. Learn about audience targeting, ad formats (image vs. video), and setting a budget to reach millions of potential customers.
Turn clicks into customers. This article breaks down the essential elements of a high-converting landing page, including strong headlines, clear CTAs, and powerful social proof, to maximize your PPC campaign results.
97% of visitors leave your site without converting. This guide explains remarketing in simple terms, showing how targeted ads can win back those lost customers and provide an incredible return on investment.