Insights & Ideas

Demystify Pay-Per-Click advertising for Kenyan SMEs. This guide explains how to set up a small-budget Google Ads campaign, covering keyword selection, ad copy, and measuring your return on investment.

Turn clicks into customers. This article breaks down the essential elements of a high-converting landing page, including strong headlines, clear CTAs, and powerful social proof, to maximize your PPC campaign results.

97% of visitors leave your site without converting. This guide explains remarketing in simple terms, showing how targeted ads can win back those lost customers and provide an incredible return on investment.