Case Study
The City Internet Solutions
The Challenge
The City Internet Solutions, a fiber-optic internet service provider (ISP) operating in Nairobi and surrounding areas, needed a modern, conversion-focused website to compete with major telecom operators. Their existing site had poor user experience that was causing high bounce rates and low plan subscription conversions. Potential customers searching for "fiber internet Nairobi," "best ISP Kenya," or "unlimited WiFi plans" were reaching the site but not completing sign-ups due to confusing plan presentations and a cumbersome onboarding process.
Our Solution
We redesigned the website with a focus on clarity and conversion. The homepage features an instant coverage checker that allows visitors to verify service availability at their location before exploring plans. Plan comparison pages use clean, side-by-side layouts with transparent pricing, speed specifications, and feature inclusions clearly marked. We streamlined the online sign-up process from seven steps down to three, integrated a live chat support widget, and created dedicated landing pages for residential and business customers. The site also features a network status dashboard, customer portal for bill payments, and an FAQ section addressing common connectivity concerns.
Final Verdict
The redesigned website achieved a 95% increase in online plan subscriptions and a 45% reduction in bounce rate. The coverage checker has become the most-used feature, and the simplified sign-up flow has dramatically reduced cart abandonment. Customer acquisition costs have decreased by 30%, making the website their most efficient sales channel.
Project Details
Scope of Work
- ISP Website Redesign
- Coverage Checker Tool
- Plan Comparison Pages
- Streamlined Sign-Up Flow
- Customer Portal
Deliverables
- Web Design and Development
- Conversion Rate Optimization (CRO)
- Analytics and Reporting
What Our Clients Say
Hear from businesses who have achieved success with our Web Design and Development & Conversion Rate Optimization (CRO) & Analytics and Reporting services.
"The website Cyril Creatives built for us exceeded all expectations. It's not just beautiful, it's a powerful tool that has doubled our online leads."
Mohammed Said
Founder, Said Enterprises
"From start to finish, the web design process was seamless. They listened to our needs and delivered a fast, mobile-friendly site that our customers love."
Fatima Haddad
CEO, Haddad Solutions
"I was blown away by the professionalism and creativity. Our new website has given our brand a modern, trustworthy identity online."
Ali Brahimi
Marketing Director, Brahimi Group
"Our old website was dated and slow. Cyril Creatives gave us a complete overhaul, and the results have been phenomenal. Traffic is up, and so are sales."
Aicha Bensaid
Manager, Bensaid Logistics
"The team's technical expertise is top-notch. They built a custom web application that has streamlined our entire workflow. Highly recommend!"
Youssef Mansouri
Head of Growth, Mansouri Innovations
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